U2 to marketer: Keep your £12.5 million

Its dalliance with Apple aside, U2 remains a tough nut to crack for smitten advertisers. According to a new report, the band recently turned down a cool £12.5 million ($23 million) from an undisclosed company looking to license “Where the Streets Have No Name” for a TV spot. “I know from my work in Africa what £12.5 million could buy. It was very hard to walk away from £12.5 million,” Bono is quoted as saying. “So we thought, we’ll give the money away. But if we tell people we’re giving the money away, it sounds pompous.” And this is the guy who was going to run the World Bank?

—Posted by Tim Nudd

Photo: PR Newswire Photo Service