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Its dalliance with Apple aside, U2 remains a tough nut to crack for smitten advertisers. According to a new report, the band recently turned down a cool £12.5 million ($23 million) from an undisclosed company looking to license “Where the Streets Have No Name” for a TV spot. “I know from my work in Africa what £12.5 million could buy. It was very hard to walk away from £12.5 million,” Bono is quoted as saying.
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