U.S. Frozen Pizza Shortage; Quibi's New Ad Format: Thursday's First Things First

Plus, learn how two restaurant chains are creatively pivoting to meet COVID-19 challenges

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Forget Toilet Paper—the Really Distressing Shortage Is Frozen Pizza

While media coverage of panic buying and hoarding has tended to focus on items like bottled water and toilet paper (and how hand sanitizer somehow became more precious than a good beluga caviar) the bare racks left by shoppers who’ve filled their fridges at home with frozen pizzas have drawn considerably less attention.

But that’s where the real shortage truly lies.

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