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U.S. agencies made a solid showing in the Mobile Cannes Lions category on Thursday, racking up half of the 10 gold awards as well as another Grand Prix win for Burger King’s “Whopper Detour” campaign from FCB New York.
Goodby, Silverstein & Partners’ “Lessons in Herstory,” an app that uses augmented reality to insert overlooked women of history in textbooks, was the top winner in the gold category with two awards. Other gold winners included Droga5’s “Bagelgate,” a successful lobbying effort to schmear the official bagel emoji on behalf of Philadelphia Cream Cheese, and Wavio’s “See Sound,” a device from agency Area 23 that translates household noises into mobile alerts for deaf people.
Burger
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