UK Breakthrough Campaign Aims to Overcome Taboo of Older-Age Sex

The pro-bono work was devised by Ogilvy London and shot by Rankin

Relate - Joy of Sex
The pro-bono campaign for charity Relate aims to destigmatize older age sex

In a bid to overcome the taboo of openly portraying and discussing sex and intimacy for people in later life, U.K. relationship charity Relate released a campaign featuring five older couples sharing tender moments.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.