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I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's why—but that's overthinking it. It's an extremely sweet ad, expertly shot by the directing duo of Si & Ad at Academy Films. The commercial breaks Saturday in the U.K. during Britain's Got Talent and will run in 30- and 60-second executions. Credits below.
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