Two Friends Are Not Quite Who They Appear in Touching British Juice Ad

BBH spot's adorable twist ending

Headshot of Tim Nudd

I'll admit to not seeing the twist ending coming in this evocative new spot by BBH London for fruit-drink brand Robinsons. You could quibble with the end lines, perhaps—and here's why—but that's overthinking it. It's an extremely sweet ad, expertly shot by the directing duo of Si & Ad at Academy Films. The commercial breaks Saturday in the U.K. during Britain's Got Talent and will run in 30- and 60-second executions. Credits below.


Client: Robinsons

Agency: BBH, London

BBH Creative Team: Matt Moreland, Chris Clarke, Sarah Hardcastle, Elliot Shiels

BBH Creative Directors: Hamish Pinnell, Justin Moore

BBH Producer: Glenn Paton

BBH Strategic Business Leads: John Harrison, Becky Russell 

BBH Strategist: Lilli English

BBH Team Director: Alex Monger

Production Company: Academy Films

Director: Si & Ad

Executive Producer: Lizie Gower

Producer: Dom Thomas

Director of Photography: Barry Ackroyd

Postproduction: The Mill

Editor, Editing House: Joe Guest @ Final Cut

Sound: Nick Angell

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@nudd Tim Nudd is a former creative editor of Adweek.