Two Creatives Turned Every Period on Popsugar Into a Pop-up Tip for Spotting Skin Cancer

Doner team transformed dots into warning signs

Know your ABCD&E of skin cancer. Doner

Taking over a website is nothing new, but for two creative directors, their message is personal. Doner ECD Brad Emmett and ACD Mark Adler are both skin cancer survivors and looked to influential lifestyle platform Popsugar to spread the word in a unique way—by hijacking the periods at the end of sentences.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.