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While many brands have released statements in support of Black Lives Matter, few have gone out of their way to advertise directly to the communities where protesters have been rallying for the movement.
For Juneteenth, the annual June 19 holiday commemorating the emancipation of U.S. slaves, Twitter has launched a wide range of initiatives in support of Black creators, causes and voices, including turning several real tweets about racial inequality into billboards.
The ads were specifically placed in cities that have received widespread attention for their highly attended and enduring protests against police violence: Atlanta, Chicago, Louisville, Minneapolis, New York, Los Angeles, Oakland and Philadelphia.
“We wanted to show up in the cities that have become the epicenters of the protests in the past few weeks, places that have become rallying points for the outcry of #BlackLivesMatter and the overwhelming demand for equity,” said God-is Rivera, global director of culture and community...