Twin Peaks Fans Are Salivating Over Mysterious Pie Billboards That Suddenly Popped Up

Getting hungry for the Showtime revival?


As we know from the recent uptick in people on social media pretending they understood Twin Peaks, a remake of David Lynch’s surreal ABC series is coming to Showtime soon. The advance marketing has been just as odd as you’d expect, with backwards-talking phone messages for Australian fans and weird billboards popping up in the U.S.

Billboards featuring off-center photos of either a heart-shaped cherry pie with a piece cut out, or just one slice of cherry pie, have been spotted in Montana, Washington and Pennsylvania. If those seem like really specific choices, that’s because they are.

Turns out these billboards have been erected in spots referenced in the show. Twin Peaks itself is in Washington. Lynch was born in Missoula (as was Laura Palmer), where the Montana billboard is placed. The Pennsylvania billboards are in Pittsburgh, where Agent Dale Cooper got stabbed, and in Philadelphia, where Cooper used to be stationed.

That those are the only two places in Pennsylvania that anyone in Hollywood has even heard of is coincidental, I’m sure.

Showtime’s Twin Peaks hits TV on May 21. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.