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Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news—that the International House of Pancakes was temporarily changing its name to IHOb, or the International House of Burgers—set the internet ablaze, new data from Foursquare suggests the marketing stunt didn’t drive as many customers to the brand’s various locations.
Sure, the creative work from Droga5 may have sparked a crazy number of mentions for the brand (including some sick
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