TuneIn Plays Up Sports and News Audio in New Brand Campaign Focused on Mobility

Like other services, the streaming app has seen an uptick in home device listeners

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As the country begins to open up businesses and offices again in some regions, TuneIn is launching a new brand campaign this week with a focus on news and sports content on the go.

The streaming app is hoping its offerings in these verticals—like the audio feed of cable news channels and sports play-by-play—will help it stand out in an increasingly crowded streaming audio field that has been dominated by music and podcasts.

Like other audio streaming services, TuneIn has also seen an uptick in listeners that are logging in via connected home devices amid the novel coronavirus shutdown.

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