Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
All hands on deck are needed to open this package of Tulipan condoms. Created by BBDO Argentina, the “Consent Pack” promotes respect and consent with a unique twist; a couple’s four hands are needed to open this customized pack of condoms.
An accompanying video illustrates how the box opens; while one person holds in two top sets of circles, another holds in two bottom sets. Pushed together and viola, the package opens.
“Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give your consent first,” a spokesperson for the agency said.
Limited edition consent packs were placed in various bars throughout Buenos Aires City.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in