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The New York Times was hoping to start a dialogue with its new brand campaign from Droga5. But it couldn’t have expected that the president himself would weigh in just three days after the work broke.
Donald Trump on Sunday morning posted a tweet slamming the Times’ ad campaign—which is focused on the importance of the truth, and independent journalists’ role in finding it—calling a TV spot from the campaign “bad” and implying it was a waste of resources.
“For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation. Try reporting accurately & fairly!” he
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