Creativity Trulia Terrifies Home Buyers With a Haunted Open House for Halloween Plus, an infographic on what really scares people about real estateBy Tim Nudd|October 28, 2014 Share By Tim Nudd|October 28, 2014 Share Real-estate companies love haunted-house pranks. We saw it earlier this year with this gotcha video from Denmark. And now, digital realtor Trulia is embracing scare tactics with its own hidden-camera prank for Halloween. Trulia, with help from Olson Engage, held a haunted open house—inviting people in to see a property that was rigged to mimic paranormal activity. Check out the video below to see the amusing reactions—capped off by the sudden appearance of a dead grandma in a bed. (This place won't be on House Hunters anytime soon.) Trulia has done a few other things for Halloween this year, including updating the local maps on its website to show the most likely spots to find zombies, vampires and ghosts (using its existing data on things like cemeteries). It also created the "Housing Scare Report" infographic below, which shows, among other data, the kinds of things that scare people off from buying particular houses—like having "666" in the address or knowing about a previous death in the home. Click the infographic to enlarge. Adweek Adweek