TrueCar.com Ad Rescues Clueless Women Who Could Never Buy a Car Without a Man Around

Clunker gets backlash

Headshot of David Griner

Remember back when advertisers would blatantly mock women for being helpless without men? I mean, you're probably not old enou … wait, never mind, still happening. A recent ad for used-car pricing service TrueCar.com features women explaining how the site helped them purchase a vehicle without the help of a man. Because apparently women have to research pricing, while men have the magical ability to guess it on the nose like they're securing a spot on The Price Is Right.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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