The trouble with Napster

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Napster is having all sorts of trouble with its new ad campaign. Its Super Bowl commercial, to put it mildly, sucked. (It finished dead last in USA Today’s rankings, a full six spots behind the repulsive Quiznos ad with Baby Bob.) Then the other day, Howard Stern flubbed a paid on-air endorsement for Napster’s subscription model—accidentally mentioning the iPod. (“You get tired of some songs,” Stern said. “Like that song ‘Get the Party Started.’ I don’t want that in my iPod now or my MP3 player.”)

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