'Tron Legacy' marketing fun starts, bit by bit

The ARG marketing shenanigans are heating up for Tron Legacy. A few weeks back, fans who signed up at FlynnLives.com started receiving little 3-D models in the mail of the character Bit, which followed Jeff Bridges around in the original Tron and changed shape to say yes or no, its only form of communication. The package also pointed to a site where a bit clock was counting down. So, we waited. Then, on Feb. 24, the countdown ended, and fans were asked to drop by select arcades in 25 cities, find the person wearing a "Flynn Lives" T-shirt, and tell them a secret password in return for a code that activated their city over at FlynnLives.com.