CreativityTrojan’s New Ads Are Subtle, Playful and Even Safe for KidsWill air earlier in the eveningBy Andrew McMains|January 27, 2014 ShareBy Andrew McMains|January 27, 2014 Share Colangelo's new TV ads for Trojan are refreshingly quiet and subtle, with adults and a male teenager alluding to sex without snickering or blushing. That said, the subject behind the dialogue-driven ads, which break today and were directed by Gavin O'Connor in his commercial debut, is never in doubt. In "Big Date," the teen, in an interesting role reversal, plants a condom in the shirt pocket of his middle-aged dad who's leaving for a date. "Miss You" shows a boy longing for his traveling dad as much as his mom misses her man, only to smile when she finds a Trojan present from him in a dresser. "Happy Birthday" is the only ad set in bed, with a thirtysomething couple celebrating some early morning action. But hey, they're relaxed about it, so you don't feel creepy watching them. Indeed, this campaign is more mellow than naughty, so much so that TV networks will air the ads earlier in the evening than they have in the past, according to Dave Clemans, Colangelo's executive creative director. The tagline, underscored by three simple piano notes, is "Real. Good. Sex." CREDITS Client: Church & Dwight Brand: Trojan Agency: Colangelo Executive Creative Director: Dave Clemans Creative Directors: Chris Stevenson, John Wagner Art Director: Wendy Shapiro Agency Executive Producer: Ilene Richardson Managing Director: Jim O’Neill Group Account Directors: Elizabeth Geary, Dan Liu Director: Gavin O’Connor Production Company: Saville Productions Executive Producer: Rupert Maconick Head of Production: Michelle Traviniski Producer: Jay Spangler Director of Photography: Mandy Walker Editorial: The Cutting Room Films Editor: Brian Sanford Editorial Executive Producer: Melissa Lubin Editorial Senior Producer: Eytan Gutman Color: Light of Day Colorist, Online Editor: Joe Wenkoff Flame, Visual Effects: Colin Stackpole Sound Mixer: Walter Bianco Adweek Adweek