Trix Is Looking for a Real Live Silly Rabbit to Put on Its Boxes

Does your furry friend have what it takes?

Trix has a treat in store for rabbit fans. The General Mills cereal brand just launched #RealTrixRabbit, a competition to find one real live bunny to replace its iconic animated furball on limited-run boxes in the winner's hometown.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.