Tribute in Fries! McDonald's Ad Lights Up Chicago Sky

Leo Burnett looks heavenward

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

What light over yonder billboard breaks? McDonald's and Leo Burnett have built what is sure to be a beacon of hope for fast-food junkies and late-night drunks in downtown Chicago. The billboard, part of a regional "Best Fries on the Planet" campaign, is visible for some three miles around its location at North Clark and West Ontario. It's a pretty nifty concept, although it does bear some resemblance to Tribute in Light, the iconic installation consisting of 88 searchlights shone into the sky from the World Trade Center site.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in