Travis Scott Doesn’t Like ‘Branding’ or ‘Marketing,’ but He’s So Damn Good at Both

Meet Adweek's Creator Visionary of the Year

Travis Scott
Travis Scott's creativity is primarily fueled by a desire to maintain a connection with his fans. Rayscorruptedmind

With Travis Scott, no creative choice is obvious or predictable. In fact, he didn’t even want his first album to be released on CD, still the standard format of the day in 2015.

This story first appeared in the May 3, 2021, issue of Adweek magazine. Click here to subscribe.
@ShannonL_Miller Shannon Miller is Adweek's Creative and Inclusion Editor.