Travelocity's gnome keeps going and going

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I've never really gotten the Travelocity Roaming Gnome or understood the campaign's enduring popularity. Wasn't there a traveling garden gnome craze that inspired the ads, or was it vice versa? I'd Google it, but I think I'll wait for Microsoft and Yahoo! to release a new search product before I do any more research. In McKinney's latest Travelocity spot, we get to stare at the back of the gnome's head as he "watches" stock footage of travel destinations.

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