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Anyone who has been to Oregon can attest that the state’s natural beauty is nothing short of awe-inspiring and the potential for outdoor activities are endless. When it comes to attracting tourists, the everyday sights and sounds of the natural world serve as a huge draw.
With the state’s scenery at the forefront, Travel Oregon has launched its newest campaign, “Extraordinary Is Ordinary.” Created in partnership with frequent collaborators W+K, the platform is seeking to inform travelers that seemingly commonplace things like rocks, water and soil all hit a little differently in the Beaver State.
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