Trashing the beach has never looked so fun

BBDO West fares pretty well with its send-up of '60s surfin' flicks in this Keep California Beautiful PSA, which urges young people not to trash the beach this summer. The spot captures the look and feel of the genre, but there's a fundamental problem: In the clip, it seems like a whole lot of fun to trash the beach! You get to dance the frug with bikini babes, and you don't have to pick up after yourself — sounds great to me. Honestly, which would you rather attend: a "squeaky-clean" party where everyone acts responsibly, or a dirty, filthy beach bash? I say crank the tunes, toss those plastic six-pack rings to the seagulls and trash it up.

Posted by David Gianatasio