Translation Service ElaN Launches 'Unbias' Button to Suggest Gender-Neutral Word Options

And challenges its mammoth competitor, Google Translate, to follow suit

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

How many men would apply to be a script girl? It’s a supremely important job in Hollywood, almost single-handedly tracking and ensuring the continuity of movie characters and sets across each scene. But as more men expressed interest in the role, the name evolved from being gender-specific to the neutral “script supervisor.”

Today, of course, many gendered titles remain common across society and industries, despite the availability of gender-neutral options such as firefighter, police officer or chairperson.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in