Trade Dog Poop for WiFi, Thanks to DDB

Campaign for Web client keeps parks a little cleaner

You really shouldn't have to be rewarded for picking up your dog's feces off the ground. It should be the automatic, decent thing to do. But sometimes people need to be incentivized. (I lived in Inwood, in upper Manhattan, for a few years—in that neighborhood in particular, not everyone assumed it was their duty.)

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