Tracy Morgan, Alex Trebek Do Their Thing for Wheat Thins

Follow-up to Stewie spot

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Stewie from Family Guy has given way to Tracy from 30 Rock and Alex from Jeopardy! in the latest TV ads for Kraft's Wheat Thins from ad agency Being. Like Stewie himself, the two new ads are short (15 seconds each) and certainly quirky. For pure entertainment value, it's hard to beat Stewie and Brian duking it out on the proper pronunciation of "wheat." (The millions who've viewed the previous ad on YouTube would agree.)

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