Toyota's Very Strange New Cinema Ads Will Have Moviegoers Doing a Double-Take

Saatchi takes the weird route to the multiplex

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Buckle up for a couple of weird-ass road trips in these Toyota cinema spots created by Saatchi & Saatchi Los Angeles and director Vania Heymann.

Channeling Black Mirror, Back to the Future and Groundhog Day, the idea for the creepy content came from “looking at Toyota’s tagline ‘Let’s Go Places’ and searching for a deeper meaning in it,” agency creative director Daniel Barak tells AdFreak.

First up, a Prius driver experiences a strange physical transformation every time she gets passed on the highway:

We’ve heard about fast lanes, but that was ridiculous.

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