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Saatchi & Saatchi in New York takes a drive on the creepy side in a regional campaign for Toyota that debuts during coverage of the London Olympics under the theme, "Good Move."
A 90-second spot for the Corolla opens in an early-a.m. office parking lot with a clean-cut but edgy young dude sitting in his Corolla (the only car in the place), fiddling around with a thermos and cup of coffee. A salt-and-pepper-haired executive type pulls in, and the younger man offers him the brew.
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