Toyota's Cars Are So Safe Today, Its Crash Test Dummies Are Looking for Other Work

Meet Stan, mired in an existential crisis

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It’s the plight of the crash test dummy. As automatic safety features on cars improve, life-sized plastic dolls are becoming obsolete, and they’re not happy about it.

So goes the silly but illustrative concept behind a new campaign from Toyota and Saatchi & Saatchi Los Angeles. A third ad launching today joins two from April in examining the changing lives of inanimate objects.

The latest spot, shot in the pseudo-documentary interview style of reality television, focuses on Stan, a dummy who’s trying to find a new purpose, now that Toyota’s suite of preventative tech has rendered his old job irrelevant.

He tries to find thrills in all kinds of ways—skydiving, as a CPR dummy, strapping himself to a football blocking sled.

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