Toyota Has a Cute Flip Book Animation in the New Issue of The Fader

C-HR ad spans 30 editorial pages

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

It’s been a good month for inventive magazine advertising, and Toyota continues that with a very cute execution in The Fader, featuring a flip book style animation across 30 editorial pages—showing the C-HR spinning around the page numbers and then driving off the page entirely, leaving a fuchsia trail behind it.

The ad appears in The Fader’s fall print issue, which hit newsstands on Halloween. (The cover stars are Kelela and YoungBoy Never Broke Again.) The animation leads to a full-page print ad, also heavy on the fuchsia, touting the impressive new crossover as a car with “good looks” and “bad intentions.”

Here’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in