AdFreak

Toyota Has a Cute Flip Book Animation in the New Issue of The Fader

C-HR ad spans 30 editorial pages

By Tim Nudd

November 2, 2017

It’s been a good month for inventive magazine advertising, and Toyota continues that with a very cute execution in The Fader, featuring a flip book style animation across 30 editorial pages—showing the C-HR spinning around the page numbers and then driving off the page entirely, leaving a fuchsia trail behind it.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is

By William Merchan, Head of Verity, GumGum

How Marketers Can Better Understand the American Gambler

By Hoang Nguyen, Business Data Journalist, YouGov

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}