AdFreak

Toyota Has a Cute Flip Book Animation in the New Issue of The Fader

C-HR ad spans 30 editorial pages

By Tim Nudd

November 2, 2017

It’s been a good month for inventive magazine advertising, and Toyota continues that with a very cute execution in The Fader, featuring a flip book style animation across 30 editorial pages—showing the C-HR spinning around the page numbers and then driving off the page entirely, leaving a fuchsia trail behind it.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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