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It’s been a good month for inventive magazine advertising, and Toyota continues that with a very cute execution in The Fader, featuring a flip book style animation across 30 editorial pages—showing the C-HR spinning around the page numbers and then driving off the page entirely, leaving a fuchsia trail behind it.
The ad appears in The Fader’s fall print issue, which hit newsstands on Halloween. (The cover stars are Kelela and YoungBoy Never Broke Again.)
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