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The decades-long popularity of espresso martinis and vodka-Red Bull cocktails has shown that consumers like the yin-and-yang mashup of alcohol and caffeine, especially at nightclubs and parties.
Now drink maker Cann has put a THC-infused spin on this trend with a new booze-free product, Passion Peach Mate, developed with Swedish pop star Tove Lo and launching at two California dispensary chains.
As part of the intro, Cann dropped an intentionally low-fi, throwback music video starring the singer-songwriter (born Ebba Tove Elsa Nilsson) and early investor in the company.
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