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It was the most successful, award-winning tourism campaign of the year. And yet "The Best Job in the World" was not enough to get its creators hired as Tourism Queensland's lead agency. Sure, the quirky quest for an Australian island caretaker sparked international buzz and racked up every top-shelf prize in the industry, including three Grand Prix at Cannes. What you may not have heard is that the project's agency, SapientNitro (formerly CumminsNitro), was passed over in August when Tourism Queensland put its account up for review.
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