Totino’s Beat Everyone to This Year’s Super Bowl by Live-Tweeting It a Day Early

Not an accident, a stroke of genius

Brands will gather in their social-media war rooms tonight, still attempting to top Oreo's lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they've already lost. That's because whackadoodle snack brand Totino's Pizza, already well known for its absurd antics, live-tweeted the Super Bowl last night.

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.
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