Tooheys fans not above helping you urinate

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The price of helping a mate fix a leak at his house? One case of Tooheys beer. The price of helping him take a leak? Ten cases. That math is brought to you by Saatchi & Saatchi in its new "Currency of the Beer Economy" campaign for the Australian brewer. Only Down Under, mate! See three more spots after the jump. One is impressively convoluted, with a guy helping his buddy through a whole relationship with a girl, from first date to breakup.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in