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Montreal is currently hosting the first World Outgames, “bringing together lesbian, gay, bisexual and transgender (LGBT) athletes from around the world in unprecedented numbers for a celebration of sport, culture and human rights.” One of the sponsors is COCQ, a Quebec anti-AIDS group, which has marked the occasion with this not-safe-for-work (even though it’s animation) viral ad, created by Montreal agency Marketel. If this is how these athletes train, we may not see too many world records broken this week.
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