Too busy having sex to focus on training

Montreal is currently hosting the first World Outgames, “bringing together lesbian, gay, bisexual and transgender (LGBT) athletes from around the world in unprecedented numbers for a celebration of sport, culture and human rights.” One of the sponsors is COCQ, a Quebec anti-AIDS group, which has marked the occasion with this not-safe-for-work (even though it’s animation) viral ad, created by Montreal agency Marketel. If this is how these athletes train, we may not see too many world records broken this week. UPDATE: Check out this story from Time magazine’s European edition, about how more European advertisers are coming out of the closet.

—Posted by Tim Nudd