Together, Madison Avenue can do better than the Dems’ rehashed slogan

The Democrats need a slogan. But instead of turning to the very folks who can help—like the ad copywriters who have crafted catchy jingles for years—the Dems have so far adopted an awkward line that’s a variation on one used in Sen. John Kerry’s 2004 presidential campaign. “Together, America can do better” is no “Morning in America,” the line which helped Ronald Reagan. This mediocre, ungrammatical phrase didn’t work for Kerry, but that hasn’t stopped the Dems. They have been busy testing it out on focus groups and audiences. The line comes from a speech made by Virginia Gov. Timothy M. Kaine in response to President Bush’s State of the Union address. To solve the syntax problem, the Dems have been thinking about dropping the “together” from the phrase. So we’ve heard Senate minority leader Harry Reid trying out “America can do better” in speeches and interviews lately. America is at war, oil prices are sky high, the Republicans are linked to corrupt lobbyists, and the Dems are dickering over syntax. It will be hard for Americans to support the Democratic party if it can offer no viable alternative. AdFreak thinks Madison Avenue should sponsor a slogan contest to help out the Dems. Any takers out there?

—Posted by Wendy Melillo