Today in PETA Promises: Steamier Sex, and Avoiding Accidental Death, When You Go Vegan

Meat eater fares poorly in this showdown


Feeling perhaps that their previous advertising efforts were too subtle, PETA's new "Last Longer" spot shows people having sex to highlight an upside to the vegan lifestyle: Avoiding various health risks that lead to erectile dysfunction. 

The spot is filmed in split-screen, showing the dissolution of a meat-eating couple (one of whom possibly dies after being hit by a falling air-conditioning unit) on one side, and a vegan couple in the throes of rather explicit passion on the other.

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