PSAs: Public Service Announcement Campaigns

To Smash Harmful Pregnancy Terminology, Parenting App Writes New Glossary

British app Peanut challenges terms like "geriatric mother" and "inhospitable womb"

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LONDON—Did you know that if you’re 35 and pregnant, healthcare professionals refer to you as a geriatric mother? Or if a woman miscarries, the medical term for that loss of life is a spontaneous abortion?

Peanut, a parenting app for women, is fighting to change what it says is “harmful” and “outdated” medical language by providing a new glossary of alternative terminology through a campaign titled “renaming revolution.”

The social networking app, which was founded in the U.K.,