To Smash Harmful Pregnancy Terminology, Parenting App Writes New Glossary

British app Peanut challenges terms like "geriatric mother" and "inhospitable womb"

LONDON—Did you know that if you’re 35 and pregnant, healthcare professionals refer to you as a geriatric mother? Or if a woman miscarries, the medical term for that loss of life is a spontaneous abortion?

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.