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Ah, wine in a can: repulsive to some, but a godsend for others. Either way, Washington state winery 14 Hands thinks its latest product can at least stand up to beer.
That’s why it tapped Seattle agency Copacino+Fujikado to create a series of videos that have some fun with well-known beer ads, like Bud Light’s classic “Wazzup.” The hope is that it will convince viewers that wine can be enjoyed in even the most casual of settings (as if people already haven’t figured that out).
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