To Launch Its New Battery, Duracell Shows the Oddly Specific Times It Might Come in Handy

W+K New York gets weird to highlight the Optimum's extra life and extra power

Marathoning the newest video game? You might favor extra life over extra power, though Duracell promises both. Duracell

In the 1980s, Miller Lite (by way of agency McCann-Erickson) prodded Americans into debating whether its beer was good because it “tastes great” or because it’s “less filling.”

Emily Bright is a Broadcast and Digital Journalism major at the Newhouse School at Syracuse University with a minor in French. She is very excited to intern at Adweek to gain experience and kick-start her career.
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