In the 1980s, Miller Lite (by way of agency McCann-Erickson) prodded Americans into debating whether its beer was good because it “tastes great” or because it’s “less filling.”
To Launch Its New Battery, Duracell Shows the Oddly Specific Times It Might Come in Handy
W+K New York gets weird to highlight the Optimum's extra life and extra power
Marathoning the newest video game? You might favor extra life over extra power, though Duracell promises both.
Duracell
