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Here’s an unexpected bright spot for the struggling print industry. One French advertiser is taking its digital banner ads and putting them into a newspaper.
Boursorama Bank, a subsidiary of Société Genéralé that specializes in online banking and finance, is running a promotion that offers a €130 credit for an account opened between Nov. 24 and 27. But agency Buzzman has cheekily taken the web-browser version of the coupon and inserted it into a print layout for a newspaper—supposedly to reach users who are running ad blocking software.