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Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have jumped on the bandwagon. AB InBev put beer on the blockchain this summer—and Oscar Meyer’s bacon-based currency and Burger King’s Whoppercoin in Russia stand out as bizarre yet effective stunts to shine a light on this financial instrument.
So when the words “currency” and “McDonald’s” popped up in the news this week, we held our breath—until we realized that the MacCoin wasn’t sprinting to the latest brand craze but is instead a real coin celebrating the Big Mac’s 50th anniversary.
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