To Celebrate 50 Years of the Big Mac, McDonald’s Debuts Its Own ‘Currency’

Thankfully, it’s not more crypto

Brands using blockchain or its own form of cryptocurrency is definitely a thing now. Predictably, technology companies like Microsoft use it to significant effect, yet puzzlingly, other brands have jumped on the bandwagon. AB InBev put beer on the blockchain this summer—and Oscar Meyer’s bacon-based currency and Burger King’s Whoppercoin in Russia stand out as bizarre yet effective stunts to shine a light on this financial instrument.