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TNT had a gargantuan success with its "Dramatic Surprise on a Quiet Square" video, posted to YouTube last April. The clip—which showed a Belgian village square erupting in intricately choreographed chaos (in the style of TV dramas) when bystanders pushed a red button—went on to become the second most-shared ad of all time, trailing only Volkswagen's "The Force." Now, with TNT launching in Holland, the network has launched a sequel: "A Dramatic Surprise on an Ice-Cold Day."
It's basically the same idea as the original, with a few wrinkles.
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