’Tis the season for gadget launches

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


A lot of cool gadgets—and their accessories—in the news today. There’s the Palm Treo 680, and in a move so synergistic that even we could have thought of it, Apple is launching the iPod nano Red, as part of the consumer-goods-with-a-cause Red effort to fight poverty. It was launched yesterday by Bono—he of the U2 branded iPod—and Oprah. But what really caught our eye is the laptop case above, made out of 100 percent recycled corrugated cardboard.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in