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We like it when people get sick of waiting for change to happen, because then, they often make the change themselves.
This is the case for Torny Hesle and Ingrid Lea, a pair of Norwegian mothers who work as creatives at The Oslo Company. Fed up with the subtle stereotypes constantly being imposed upon their children, they decided to take on at least one prevalent Goliath—H&M.
Like the majority of retailers, H&M separates children’s goods by gender, culling your interests before you’re old enough to realize you’ve been had: Girls get shiny, saucy, glittery stuff.
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