Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad

Plus, see Frooti's whole new rebranding

Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size.

It works great in this campaign for Frooti, one of India's oldest and most beloved mango juice brands.New York agency Sagmeister & Walsh designed a whole new visual language for the brand around this idea of a miniature world—which it then brought to life in a stop-motion commercial with help from Aaron Duffy's agency SpecialGuest, 1stAveMachine director Marc Reisbig and animation house Stoopid Buddy Stoodios.

See the spot here:

As Duffy says, the colorful spot really is an "absurdly ear- and eye-catching little film." The spot features a miniature version of Bollywood superstar and longtime Frooti spokesman Shah Rukh Khan, who then appears in person at the end to deliver the pitch.

"The goal was to introduce the new packaging in a fresh, bold, and playful way," Sagmeister & Walsh says of the rebranding. "We introduced four bold colors to the brand which complement the yellow of Indian mango and add a sense of playfulness across the imagery."

See a bunch more imagery below.


Client: Frooti

Creative Agency: Sagmeister & Walsh

Executive Creative Directors, Partners: Jessica Walsh, Stefan Sagmeister

Creative Agency: SpecialGuest

Co-Founder, Executive Creative Director: Aaron Duffy

Business Director: Ashley McGee

Creative Director, Copywriter: Jonathan Emmerling

Creative Development: Edward Choi, Chloe Corner

Production Company: 1stAveMachine

Director: Marc Reisbig

Executive Producer, Partner: Sam Penfield

Executive Producers: Melinda Nugent, Garrett Braren

Producer: Leanne Amos

Head of Production: Lisanne McDonald

Associate Producer: Christina Jang

Visual Effects Director: John Loughlin

Editor: Jonathan Vitagliano

Compositor: Chris Russo

Colorist: Seth Ricart/Ricart and Co.

Music Composer, Supervisor: Amit Trivedi

Animation, Postproduction, Online: Stoopid Buddy Stoodios

Executive Producers: John Harvatine IV, Eric Towner, Matt Senreich, Seth Green

Supervising Producer: Janet Dimon

Producer: David Brooks

Line Producer: Barb Cimity

Production Manager: Mario De Jesus

Director of Photography: Helder Sun

Animation Director: Harry Chaskin

Animator: Matt Manning

Animator: Alfonso Estrada

Director of Character Fabrication: Tennessee Norton

Character Fabricator: Tommy Keiser

Editor: Jenny McKibben

Visual Effects Lead: Jack Hamilton

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